Kosga: Redefining "Made in China" aiming at industrial transformation and upgrading


More than 20 years ago, in the context of expanding market demand, China's manufacturing industry has achieved unprecedented rapid development, but the drawbacks of "Made in China" followed. Driven by the interests of market economy, the whole manufacturing industry has been in vicious competition for a long time, and rubber industry is no exception. Many enterprises will focus on "selling products" and strive to seize the market with price advantage. Although the sales volume of rubber products has been greatly increased, it also makes the whole rubber industry fall into a vicious circle of "low price - jerry-building, cost reduction - lower price", resulting in "Made in China" wear-resistant rubber was once labeled as low-end, cheap. Today, China's wear-resistant rubber industry and even the manufacturing industry as a whole are still facing the problems of lack of core high-tech, low-end products, lack of innovation ability, lack of talent, and there is still a big gap between China and the world's manufacturing powers.

Since entering the 21st century, a new round of global scientific and technological revolution and industrial transformation tide has brought rare opportunities for China to build a strong manufacturing country. Drawing on the successful experience of manufacturing powers in Europe and the United States, China quickly put forward the ten-year action plan of Made-in-China 2025, which clearly pointed out: "Forming a new driving force for economic growth, shaping a new international competitive advantage, focusing on manufacturing, where the difficulties are in manufacturing, and where the way out is in manufacturing", aiming at promoting "Made-in-China" to "in the middle". National Quality Manufacturing and Chinese Intelligent Manufacturing are advancing. Under the guidance of the national policy, domestic wear-resistant rubber manufacturing enterprises take this opportunity to start the transformation, upgrading and development road one after another.

As early as 2012, a group of rubber manufacturers led by Kosga began to explore their own transformation and upgrading development path. At that time, the global mining industry was in the cold winter period, the mining situation continued to be depressed, the growth of global mineral resources consumption slowed down significantly, and mineral raw materials and related processed products were seriously surplus. It was against this background that Kosga took the lead in breaking the original traditional manufacturing business model and accurately grasping the traditional manufacturing direction. The transformation trend of high-end, intellectualized and service-oriented should start from the aspects of manufacturing service, development innovation, market internationalization and marketing interconnection, actively carry out industrial upgrading and replacement, and seize the commanding heights of mineral processing market.

1. Manufacturing service.

Kosga extended its main business from "single wear-resistant rubber manufacturer" to "supplier" with multiple services such as "rubber design, research, installation, commissioning and delivery", focusing on customer needs, integrating various wear and tear links, and providing customers with an all-round one-stop service. The whole set of solutions for rubber lining and mining rubber products of the mill has greatly improved Kosga's development potential and profitability, and the company's turnover has reached a new high year after year.

2. Development and innovation.

In addition to the comprehensive renovation of the industrial model, Kosga pays more attention to technological and product innovation, insists on technological independent innovation as the core, specially establishes wear-resistant rubber research center, equipped with 20 professional technicians to improve 80% ball mill equipment and SAG mill; besides, Kosga actively develops a new generation of wear-resistant rubber technology. We will strive to build competitive advantages in the international market.

3. Market internationalization.

Kosga actively responds to the national "going global" strategy and the "one belt and one road" initiative, implements overseas development strategy, and vigorously develops overseas markets. More than 500 mill rubber lining projects are located in more than 40 countries and regions around the world.

4. Marketing interconnection.

Since 2012, Kosga has implemented the strategy of "Internet +". With various network platforms and marketing methods, it has actively utilized electronic commerce means to expand domestic and foreign markets, and gradually improved the accuracy and efficiency of marketing. Through analyzing the data of millions of customers, we explored new market space and profit pattern, and pushed forward two in depth. Integration work.

Marketing Interconnection

In the future, Kosga will firmly grasp the development opportunity period of "Made in China 2025", take technological innovation as driving force, continue to deepen its transformation and upgrading in four aspects: manufacturing service, development innovation, market internationalization and marketing interconnection, accelerate the development process of "industrialization and informatization", and strengthen the same industry at the same time. Exchange and cooperation, give full play to their social influence and brand appeal, as soon as possible to develop into an international first-class mine service provider as a whole.

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